Get insights into how our agency approaches website design, SEO, social media marketing, pay-per-click (PPC) advertising, and more.
We’ve amassed a large number of frequently asked questions (FAQs) by new project managers and put them all here in our guide. While some of these terms and concepts may appear in the glossary, the FAQs allow us to dive a little deeper into each idea.
3 questions
We utilize a wide range of industry standard tools to deliver high-quality digital marketing services. These include Google Analytics 4, Supermetrics, Google Search Console, and Semrush for data and performance tracking. We also use Shopify for eCommerce integrations, Figma for design mockups, and WordPress with Elementor for website builds. For keyword research and campaign planning, we utilize Google Keyword Planner, among other tools. Our tech stack evolves to stay ahead of industry trends and client needs.
Yes, we provide comprehensive and transparent reporting. We use Looker Studio to present the data in an easy-to-understand visual format, pulling insights from tools like Google Analytics 4 (GA4), Google Search Console (GSC), Supermetrics, and Semrush. Our reports are tailored to your goals and include key performance metrics, trend analysis, and position tracking for the targeted keywords.
Yes, you will retain full ownership of all the copy we create for your business. Once the content is finalized and approved, it's entirely yours to use however you see fit. We believe in empowering our clients with assets that support long-term growth and brand consistency.
8 questions
Digital marketing is the process of promoting businesses, products, or services through online channels such as search engines, social media, email, and websites. It includes various strategies like SEO, PPC advertising, content marketing, and social media marketing to connect with potential customers where they spend most of their time—online. Unlike traditional marketing, digital marketing allows for more precise targeting, measurable results, and direct customer engagement.
Digital marketing is crucial because today’s consumers rely on the internet to find products, services, and information. Whether through search engines, social media, or online ads, businesses must have a strong digital presence to remain competitive. Digital marketing helps companies reach their target audience, increase brand awareness, drive website traffic, and generate leads—all while being cost-effective and trackable compared to traditional marketing methods.
The main difference between digital marketing and traditional marketing is how businesses reach and engage with their audience. Traditional marketing relies on offline methods like print ads, TV, radio, and billboards, which can be costly and difficult to measure. Digital marketing, on the other hand, leverages online platforms such as social media, search engines, email, and websites to connect with potential customers. It allows for highly targeted advertising, real-time data tracking, and direct interaction with consumers. This allows us to maximize the likelihood of creating conversions!
Smaller companies can compete with larger businesses by leveraging smart digital marketing strategies. This includes focusing on SEO to rank for niche keywords, establishing your business as a thought leader in the industry. Creating high-quality and engaging content, utilizing social media to build relationships, and running targeted PPC campaigns with a well-defined audience. Personalized customer experiences, excellent service, and a strong brand identity also play a crucial role in helping small businesses stand out in a competitive marketplace.
B2C (Business-to-Consumer) digital marketing focuses on selling products or services directly to individual consumers. The strategies used in B2C digital marketing are designed to attract and convert potential buyers quickly. This includes social media marketing, email campaigns, influencer partnerships, and engaging content that appeals to emotions and consumer needs. The goal is to create a seamless and compelling customer journey that drives sales and brand loyalty.
B2B (Business-to-Business) digital marketing is focused on selling products or services to other businesses rather than individual consumers. The approach is often more educational and value-driven, as B2B buyers tend to conduct extensive research before making purchasing decisions. Strategies include LinkedIn marketing, SEO for industry-specific searches, content marketing (whitepapers, case studies, and blog articles), and email marketing to nurture leads over time.
The digital marketing funnel represents the stages a customer goes through before making a purchase. It typically includes:
By understanding and optimizing each stage of the funnel, businesses can guide potential customers toward making informed purchasing decisions while fostering long-term loyalty.
Digital marketing is essential for businesses of all sizes because it allows you to reach a larger audience, drive targeted traffic, and measure results in real-time. Whether you want to increase brand awareness, generate leads, or boost sales, digital marketing provides cost-effective solutions to achieve these goals. Without a strong online presence, your competitors may capture potential customers before you do. Investing in digital marketing ensures that your business stays relevant, competitive, and accessible to the modern consumer.
5 questions
Managed within the Google Ads interface, YouTube Ads allows businesses to promote their products and services through videos on YouTube. These ads can appear before, during, and after videos. They can also show up as display ads within search results or in the sidebar feed. You only pay when someone watches a certain portion of your ad or clicks on it.
There are several formats available, like skippable ads, non-skippable ads, bumper ads, and video discovery ads. Each one has its own purposes and advantages, but all are designed to help you reach a targeted audience based on their interests, demographics, and viewing habits.
Method Marketing helps you set up, target, and manage your YouTube Ads so they appear in front of the right people at the right time, increasing visibility and engagement with your brand.
Your ad can show up in a few different ways depending on the format you decide for your ads. On YouTube, some formats can show up before, during, or after a video. While other formats show up in the feeds on the homepage or below videos.
Yes, similar to all Google Ads, when setting up a YouTube Ads campaign you can choose the people you want to see your ads based on several demographic traits including, but not limited to — age, location, interests, device, and more!
Success with YouTube Ads comes down to tacking the right metrics and making sure they align with your goals. If you’re looking to build awareness for your brand/business, you’ll want to see high view counts, higher watch times, and a good view-through rate. If you’re aiming for conversions, metrics like click through rates (CTR) and conversions on your landing page are more important.
We regularly monitor your campaign’s performance and we break down what’s working and what can be improved. With us, you’ll see exactly how your budget is being used, how many people are watching your videos, and how many are taking action.
YouTube advertising costs can vary quite a bit depending on your goals, industry, audience, and format. However, one of the biggest advantages of YouTube Ads is that you’re in full control of your budget—you can set daily limits and only pay when someone engages with your ad.
9 questions
E-commerce marketing is the practice of using digital strategies to drive traffic to your online store, convert that traffic into paying customers, and retain those customers post-purchase. It includes a combination of tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media campaigns, content marketing, and more. The goal is to increase visibility, attract qualified traffic, and ultimately grow online sales.
SEO and PPC are two of the most powerful drivers of traffic and revenue in e-commerce marketing. SEO focuses on optimizing your website and product pages to rank organically on search engines, making it easier for customers to find you without paying for each visit. PPC, on the other hand, uses paid ads—such as Google Shopping, search, and display ads, to get your products in front of potential buyers instantly. When used together, SEO builds long-term visibility, while PPC provides quick wins and scalable reach. We do the work to make sure that your products show up in front of the right customers, at the right time!
E-commerce marketing includes a variety of strategies tailored to different parts of the customer journey. Common types include:
Search Engine Optimization (SEO): Boosts organic visibility in search engines.
Pay-Per-Click (PPC) Advertising: Drives targeted traffic through paid campaigns.
Email Marketing: Nurtures leads, promotes sales, and encourages repeat purchases.
Content Marketing: Provides valuable information to educate and engage customers.
Social Media Marketing: Builds brand awareness and drives engagement through platforms like Instagram, Facebook, and TikTok.
Affiliate & Influencer Marketing: Leverages third-party promoters to expand reach.
Retargeting Ads: Re-engages visitors who didn’t convert on their first visit.
A strong e-commerce strategy typically blends several of these approaches for maximum impact.
To maximize conversions and user trust, every e‑commerce site should include:
Homepage – clear branding, hero visuals, and featured product/category callouts
Category/Product Listing Pages – filterable listings for product discovery
Product Detail Pages – feature-rich descriptions, images, specs, reviews, and CTAs
Shopping Cart & Mini Cart – easy access, visible across pages
Checkout Page – optimized for streamlined purchasing
User Account/Login & Registration Pages – support repeat purchases and personalization
Search & Filtering Pages – help visitors find products quickly
About Us & Contact Pages – build brand trust and allow easy communication
Policy Pages (Privacy, Terms, Refunds/Shipping) – ensure compliance and reduce buyer friction
FAQ Page – answers common questions, lessening support burdens
Together, these create a seamless customer journey—from discovery through purchase.
When choosing the best platform, it's important to align its strengths with client needs:
Shopify stands out for its ease of setup, scalability, vast app ecosystem, and strong support for ads and integrations — ideal for fast-growing e-commerce brands.
WooCommerce (on WordPress) offers deep customization and SEO advantages for merchants with access to development resources.
BigCommerce provides built-in advanced features—like shipping, taxes, and multi-channel selling—without transaction fees.
Wix is a user-friendly, budget-friendly choice for smaller stores looking to build brand presence quickly.
Squarespace balances design elegance with commerce features—great for creative or visually driven brands.
In short: Shopify is usually the top pick for most e‑commerce clients—we lean on it unless clients need highly customized, open‑source, or design‑centric setups.
Crafting a successful e-commerce marketing strategy involves a systematic, channel-spanning approach. Here's a detailed breakdown:
1. What are your objectives?
Start by defining SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound.
For example:
“Increase quarterly online store revenue by 15% over six months through combined native advertising and email campaigns.”
This clarity helps guide strategy and measure success.
2. Who is your target audience?
Conduct research using surveys, social analytics, and interviews to build buyer personas. Understand demographics, purchase behavior, and motivations. Targeting the right customers ensures messaging and channel choices resonate with them.
3. What are your competitors doing?
Analyze competitor offerings, positioning, targeting, marketing channels, pricing, and customer service. This insight reveals market gaps and differentiation opportunities to set your brand apart.
4. Which channels should you focus on?
Choose platforms where your audience is most active—your e-commerce store, search engines (SEO/PPC), email, social platforms (Instagram, TikTok, Facebook), native ads, and possibly offline touchpoints. A true multi-channel strategy performs best when channels work together, not in isolation .
5. How will your marketing mix work?
Plan a cohesive mix—content marketing, email, paid ads, SEO—tailored to each channel, your goals, and your audience. Ensure consistent branding and messaging across all touchpoints.
6. Is your e-commerce site optimized?
Optimize site speed, navigation, product pages, and checkout flow. Use A/B testing for visuals, CTAs, and layout improvements. A smooth user experience maximizes conversions.
7. How will you launch and monitor campaigns?
Roll out campaigns per schedule and monitor performance live through GA4, Looker Studio, and additional tools. Track traffic, conversion rates, sales, engagement, and feedback to assess impact.
8. What happens after launch?
Review analytics to identify what's working or not. Refine ads, audience targeting, content, and channels based on data. Optimization should be continuous—iterate based on insights.
9. How do you scale and stay ahead?
When results improve, explore scaling efforts:
Expand into new channels or markets
Introduce new ad formats or platforms (e.g., social in-app shopping)
Use emerging technology like AI personalization or chatbots
This keeps your strategy fresh and aligned with evolving consumer behavior.
In short, an effective e-commerce strategy defines clear goals, understands customers and competitors, selects complementary channels, optimizes the website, systematically monitors performance, iteratively improves, and scales smartly. It’s a full-cycle, data-driven process that ensures each channel contributes to growth and brand consistency.
We set realistic, time-bound goals (e.g., ROAS or conversion uplift). If we miss the mark, we analyze the bottlenecks—landing pages, messaging, targeting—and propose corrective action. We’ll move quickly to adjust and report on progress.
Getting an eCommerce venture off the ground follows a proven, multi-step process:
Choose a niche & validate your idea
Identify a specific market or audience your products will serve. Research demand, competitor offerings, and potential margins to ensure your idea is viable before investing.
Create a business plan
Define your target customer, revenue goals, costs, shipping approach, and marketing tactics. A solid plan acts as your roadmap and helps secure funding if needed.
Source your products
Decide whether to manufacture, wholesale, dropship, or use print-on-demand. Choose reliable suppliers and finalize inventory or fulfillment processes.
Select your eCommerce platform
Choose a platform—Shopify, WooCommerce, Magento, Wix, etc.—that aligns with your technical skills, budget, and business needs.
Build your store
Set up your domain, customize design, optimize product listings with compelling visuals and copy, and integrate essential tools (e.g., payment gateways, shipping, analytics).
Launch marketing channels
Start collecting email signups, fold in SEO, run paid ads, and use social media. Focus on channels where your audience is active.
Optimize
After launch, monitor performance—traffic, conversions, cart abandonment—using analytics. Then A/B test, refine copy/design, and adjust campaigns for improvement.
With careful planning, testing, and ongoing optimization, you can go from side-hustle idea to fully operational store—what often starts as a "side project" can evolve into a serious business.
eCommerce brings unique hurdles that need proactive management:
Intense competition
With more businesses competing online, breaking through requires niche focus, standout branding, and ongoing differentiation.
High customer expectations
Modern shoppers demand frictionless experiences—fast site speed, personalized messaging, seamless checkout, and dependable fulfillment.
Low conversion and cart abandonment
Many visitors leave without buying due to unclear value, poor UX, or slow load times. Monitoring and improving your funnel is key.
Logistics & fulfillment issues
Handling orders, shipping, returns, and storage—especially at scale—can be complex. Outsourcing fulfillment is a common solution to reduce burden.
Cybersecurity threats
Safeguarding payment data, protecting against fraud, and maintaining trust demands robust security measures—SSL, PCI compliance, firewalls, and monitoring .
Rising marketing costs
As competition grows, ad costs increase. Brands must optimize targeting, creative performance, and ROI through data-driven adjustments.
Technology evolution & scalability
Staying current with platform updates, integrating new tools, and scaling systems require ongoing investment and technical agility
Launching an eCommerce store isn’t just about setting up a website—it's about building for long-term success through strategic planning, strong execution, continual optimization, and operational resilience. Let me know if you want to add distribution models like B2B/B2C distinction or delve deeper into any challenge!
5 questions
Email marketing is a digital marketing strategy that involves sending emails to a list of subscribers to promote products, services, or brand updates. It remains one of the most effective marketing tools because it allows businesses to directly communicate with their audience in a personalized way. With proper segmentation, compelling content, and strategic timing, email marketing can drive engagement, boost sales, and nurture customer relationships. Despite the rise of social media and other digital channels, email marketing continues to deliver a high return on investment (ROI).
Growing your email subscriber list requires offering valuable content and making it easy for people to sign up. Some of the best strategies include:
No, an email newsletter is not required for a successful email marketing strategy, but it can be a great way to maintain engagement and build relationships with your audience. Many businesses see success with targeted email campaigns, product updates, automated sequences, and promotional emails without a formal newsletter. However, if your goal is to provide ongoing value and keep your audience engaged, a well-structured newsletter can be an excellent addition to your email marketing efforts.
The ideal email frequency depends on your industry, audience, and content strategy. However, consistency is key. Sending too many emails can annoy subscribers, while sending too few can cause them to forget about your business.
The average person spends about 20-30 seconds reading an email, so it's best to keep emails concise and to the point. If a longer email is necessary, make sure:
5 questions
Online review management is the process of garnering, monitoring, improving, and responding to the reviews your business receives across various platforms like Google, Yelp, Facebook, LinkedIn, and other industry specific sites. It’s not just about damage control, its about building a positive online reputation that earns trust and helps convert potential customers.
Method Marketing can help you manage this by keeping track of new reviews, helping you respond to them professionally (especially the negative ones), and encouraging satisfied customers to leave feedback. Over time, this helps improve your star rating which increases credibility, and can even influence buying decisions—because let’s face it, most people check reviews before making a purchase decision.
Review management isn’t an overnight process, but with a consistent strategy, you can start seeing changes within a few weeks to a few months. The timeline depends on how many reviews you currently have, how active your customers are, and how frequently we’re able to prompt feedback.
Positive results usually come from gradually increasing your volume of reviews, improving your average rating, and showing that your business is responsive and customer-focused. Over time, this not only improves your reputation—it also helps with local SEO and makes your business stand out against competitors.
We use a proactive review-generation strategy that combines automated email/SMS invitations, and follow-ups after purchase or service. Our team works with you to craft timing and messaging that feels natural, not pushy. We also identify high-satisfaction moments—like post-purchase delivery—to prompt users. This approach helps increase positive feedback while minimizing bias.
We manage online reviews comprehensively to build and protect your brand’s reputation:
Full platform coverage: Our team monitors major review platforms—including Google Reviews, Yelp, Facebook, industry-specific sites, and public social media—so no feedback goes unnoticed.
Strategic response protocol: We craft thoughtful, brand-aligned responses—thanking advocates, resolving concerns with empathy, and highlighting resolutions. Quick, considerate replies show customers we care and actively manage reputation.
Automated review generation: We deploy automated email and SMS pipelines using Klaviyo flows and SMS automation tools. These multi-channel triggers ask happy customers to leave reviews at optimal times—like post-purchase or delivery—without being pushy.
Klaviyo Emails: Using sequences, we send personalized “leave us a review” emails, with dynamic links and optional incentives.
Automated SMS: Text-based review requests via trusted tools, crafted to feel personal and timely while respecting opt-in rules.
Continuous optimization: We monitor engagement rates of review requests and A/B test messaging, timing, and incentives to improve response rates and ensure a steady flow of fresh, positive reviews.
Reporting & insights: Our reports include review volume, rating trends, sentiment analysis, and response times—highlighting improvements in brand sentiment and reputation impact.
While monitoring is immediate, meaningful improvement in review volume, ratings, and sentiment typically emerges within 3–6 months. You'll start to notice shifts in review frequency and tone early on—especially once automated invitations are in place—with measurable growth in positive feedback over time. We provide monthly reports to show trends and demonstrate ROI.
10 questions
Pay-Per-Click advertising is when we run ad campaigns on search engines or other sites to drive traffic to your website. You are then charged for this traffic only when someone clicked on your ad.
Our role is to make sure your ad campaigns are correctly configured and optimized to drive the esact type of traffic you want to your website/business. This ensures that your budget is not wasted on irrelevant traffic, but rather spent on traffic that is most likely to lead to a conversion. We constantly monitor your campaigns, making necessary revisions, and to lower the cost-per-click, increase click through rates, and ultimately increase your conversion rates.
We run PPC ad campaigns on a variety of platforms, including:
Each platform has its own strengths, and we determine the best approach based on your business goals, target audience, and budget.
PPC advertising offers several advantages, including:
We customize each PPC campaign based on your business goals, industry, and services. Here’s how we structure it:
We provide detailed performance tracking so you always know how your PPC campaigns are performing. Key metrics we monitor include:
We also provide regular reports and strategy updates, so you can see which campaigns are working best and how we’re continuously optimizing for better results.
The cost of PPC advertising varies depending on several factors, including:
We work within your budget to ensure the best ROI possible by continuously optimizing bids, targeting the right audience, and improving ad quality to keep costs low and conversions high.
Google offers different types of PPC ads, but Search Ads and Display Ads serve different purposes:
Both have unique benefits, and we help determine which is best for your goals—or use a combination of both for maximum reach and conversions.
Keyword selection is a crucial part of a successful PPC campaign. We use data-driven research to identify the best keywords based on:
By targeting the right mix of broad, phrase, and exact-match keywords, we ensure your ads reach people who are most likely to convert.
One of the advantages of PPC advertising is that you can see results quickly, often within days or weeks. However, the timeline depends on several factors, such as:
While initial traffic can start immediately, refining and optimizing a PPC campaign for maximum conversions and lower costs usually takes 30-90 days. Our team continuously monitors performance to make strategic improvements over time.
PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are both ways to increase traffic to your website, but they work differently:
For the best digital marketing strategy, businesses often use both—PPC for immediate traffic and lead generation while SEO builds a strong long-term presence.
11 questions
Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results to drive organic traffic to your website. It involves optimizing your website’s content, structure, and backlinks to help search engines like Google understand and rank your pages higher.
SEO is essential because higher rankings mean more visibility, leading to increased website traffic, leads, and sales. A well-executed SEO strategy ensures that your business appears when potential customers are searching for products or services you offer—without relying on paid ads.
SEO is important because it helps make your online presence and visibility much more prominent. As a part of our SEO efforts, we are creating valuable information that leads users back your business. This marketing strategy is so incredibly valuable and will allow you to turn internet browsers into potential customers that you may not have reached previously. A strong and effective SEO strategy can make your business more discoverable and more profitable.
SEO efforts are designed to drive organic traffic to your website that you do NOT pay for. Whereas PPC, pay-per-click drives traffic to your site through paid ads. SEO is a more long-term effort with lasting results while PPC is more of a quick way to get traffic that typically does not have lasting results.
The main difference between local SEO and national SEO is the target audience and search intent:
We tailor our SEO approach based on your business goals, ensuring your website attracts the right audience—whether locally or nationally.
Search engines are constantly trying to improve and provide better information for the users. This is also why the factors leading to search engine rankings are constantly changing too. This is why it is important to have someone like us constantly monitoring your online presence, making necessary adjustments to ensure the best outcomes!
To get your website indexed and ranked on Google search results, you will need to follow SEO best practices. The key steps include:
SEO is an ongoing process, and we continuously optimize your site to improve visibility and rankings over time.
A well-rounded SEO strategy includes several key activities:
Each of these activities works together to increase your website’s visibility and search rankings, driving sustainable organic traffic over time.
This depends on many variables and we offer NO guarantees. SEO takes time, effort, and most importantly, patience. We start by targeting lower competitive keywords with average search volume since these are typically easier to rank for. As we begin to gain more visibility with these initial keywords, we begin to target more competitive keywords that often have higher search volumes.
Generally, ranking improvements can take anywhere from 3-6 months, with the long lasting effects typically taking about a year. The purpose of this, if well maintained and executed, will provide significant SEO ranking benefits for your business going forward into the future. It will also create an incredible return on investment (ROI) as the efforts continue. The only bad decision you can make with your SEO is to not do anything at all!
Google uses hundreds of ranking factors to determine which pages appear at the top of search results. While the exact algorithm is complex and constantly evolving, some of the most important ranking factors include:
Because Google continuously updates its algorithm, ongoing SEO efforts are essential to maintaining and improving rankings.
Backlinks are links from other websites that point to your website. They act as a vote of confidence, signaling to search engines that your content is valuable and trustworthy.
Backlinks are important for SEO because they:
However, not all backlinks are equal—links from high-authority, relevant websites are much more valuable than low-quality or spammy links.
SEO is divided into two main categories:
For the best results, a strong SEO strategy includes both on-page and off-page efforts to improve visibility and drive organic traffic.
6 questions
Yes! Every website we design is fully responsive, meaning it will automatically adjust to different screen sizes, including desktops, tablets, and mobile devices. A mobile-friendly site is essential, as over half of all web traffic comes from mobile users. We ensure that your website looks great, loads fast, and functions properly on all devices to provide the best possible user experience.
Your business website should provide all the essential information your customers need while being visually appealing and easy to navigate. Some key elements every business website should have include:
We customize every website to fit your specific business needs and ensure it aligns with your goals.
No, you do not need a blog. However, a blog can be a valuable asset—but only if done right. At Method, we don't just build sites; we craft content strategies that align with your brand. A regularly updated blog offers:
SEO benefits: Fresh content signals relevance to search engines, helping you rank higher .
Thought leadership: Sharing industry tips or case studies positions your brand as a trusted authority.
Content fuel: Blog posts power email campaigns, social ads, and site engagement.
However, inconsistency can hurt credibility. If you can’t commit to publishing quality posts regularly, we recommend launching core pages first and layering in a blog once you can maintain consistency.
Timeline varies by scope—but a typical redesign unfolds in these phases:
Discovery & planning (2–4 weeks): We analyze your existing site’s performance and outline goals.
Design & wireframes (4–8 weeks): Collaborative development of moodboards and mockups ensuring your input at every stage.
Development (6–12 weeks): We build your responsive site for all devices, optimizing speed and performance .
Testing & launch (2–4 weeks): QA, client review, and final adjustments before going live.
Total timeline usually ranges from 8 to 20 weeks, with added buffer for feedback, integrations, and revisions.
Absolutely. Whether it’s a minor refresh or a full rebuild, we offer custom redesigns tailored to your needs. We begin with a deep audit of your site’s design, UX, and performance. From there, we present a strategy that incorporates web redesign, SEO uplift, content enhancement, and technical optimization—delivering a refreshed, high-performing site.
Your involvement is central to our process—you will be involved at each step of the process:
Discovery session: We explore your brand, goals, content, and preferred style.
Review sessions: You’ll review moodboards, wireframes, and design drafts—giving feedback that shapes each iteration.
Content collaboration: We preview copy, images, and CTAs for your input, ensuring brand-aligned messaging.
Pre‑launch walkthrough: Your final review ensures the website is ready to go live.
Post‑launch support: After publishing, we welcome feedback and make refinements to ensure smooth performance.
Our collaboration model ensures your vision is reflected in every detail—from look and feel to messaging and functionality.
8 questions
The cost of a new website depends heavily on its complexity, features, and the level of customization you require. Simple brochure-style or small-business sites professionally built by an agency typically range from $2,000 to $5,000, which includes planning, design, development, and basic SEO setup. If you’re looking for something more advanced—such as custom design, e-commerce capabilities, or complex integrations—you should expect an investment between $10,000 or more, depending on the scope and technical requirements . On the other hand, if you opt for a DIY approach using website builders like Wix, Squarespace, or Hostinger, costs are generally lower—typically $10 to $200 per month—covering hosting, domain, and platform fees. Keep in mind that these figures usually cover the initial build; ongoing expenses such as content creation, premium plugins, third-party integrations, and maintenance should be factored into your budget post-launch.
Not at all—we build on any platform that fits your needs. We specialize in:
WordPress + Elementor/WooCommerce
Shopify for online stores
Custom or headless solutions, and other CMS like Drupal, Webflow, or Squarespace
Platform choice depends on your technical environment, integrations, design preferences, and scalability requirements. Our team is prepared to help you regardless of the platform of your existing system!
Yes, we offer comprehensive website maintenance tailored to sites we build or redesign in‑house. Our services include managed hosting, SSL certificate provisioning, regular backups, and server updates to keep your site running smoothly. We also handle ongoing content updates, plugin or module upgrades, and performance monitoring to optimize site speed and user experience. Security is a top priority: we conduct frequent vulnerability scans, implement security patches, and address any bugs promptly. This ensures your website remains secure, fast, and up‑to‑date without requiring routine manual oversight from your team.
General timelines:
Discovery & planning: 2–4 weeks
Design & mockups: 4–8 weeks
Development (responsive, optimized): 6–12 weeks
Testing & launch prep: 2–4 weeks
Total build time: 8–20 weeks, depending on project scope and feedback turnaround.
Absolutely! We build websites with user-friendliness in mind, ensuring that you can take control post-launch without needing advanced technical skills. With WordPress powered by Elementor, you’ll gain a visual, drag-and-drop editing interface that allows you to update text, images, layouts, and more directly on the live page—something that aligns with Elementor’s reputation for being intuitive and approachable for end users. If your site is on Shopify, you’ll find a clean, well-labeled dashboard with dedicated sections for managing products, navigation, content, and analytics—making routine updates straightforward. To ensure you're fully equipped, we provide in-depth CMS training, clear documentation, and ongoing support, so you can confidently edit content, swap images, and maintain your site independently.
We leverage a diverse tech stack, including:
WordPress + Elementor, WooCommerce
Shopify, BigCommerce
Custom builds (React, Next.js, Vanilla HTML, headless CMS)
CMS platforms like Webflow, Squarespace, or Drupal based on client needs
Support tools: Figma for design; Looker Studio, GA4 for analytical integration
We choose the best platform for your workflow, integrations, and growth goals.
Yes! We offer managed hosting for all sites built or rebuilt in-house:
Fully-managed plans include domain, SSL, backups, updates, and performance optimization
Scalable infrastructure optimized per platform (e.g., high-traffic Shopify, custom servers)
If you prefer, we can also support migrations from or to your existing hosting environment.
Absolutely. We offer comprehensive content writing services to ensure your website not only looks great but also communicates effectively. Our team specializes in crafting SEO-optimized page copy for core sections like your Home, About, and Services pages, helping you rank better in search engines while clearly conveying your brand. We also write blog posts and articles aligned with your content strategy and keyword goals, as well as product descriptions that are designed to drive conversions for e-commerce businesses. To make sure the content sounds like you, we conduct collaborative workshops, provide structured outlines, and incorporate your feedback throughout the process—so every word reflects your voice and objectives.
7 questions
Content marketing is the process of creating and distributing valuable, relevant, and engaging content to attract and retain your target audience. Instead of directly promoting a product or service, content marketing educates, informs, and builds trust with potential customers.
It’s important because:
We work closely together with you to determine what questions or concerns your potential customers may have and how we can answer them with the content we create.
Content marketing is one of the most powerful ways to connect with your audience without being too pushy or salesy. It helps your business show up in search results, builds trust with potential customers, and gives people a reason to spend more time on your website.
The biggest long-term benefit? It keeps working for you. Unlike a paid ad that disappears when the budget runs out, a well-written blog post or helpful guide can continue bringing in traffic and leads months (or even years) after it’s published. It’s a smart investment that supports SEO, boosts brand visibility, and can establish you as a leader in your industry.
There’s no one-size-fits-all answer—it really depends on your audience and goals. For some businesses, blog content is the best way to answer customer questions and drive organic traffic. For others, short videos or visual content like infographics might get the most engagement.
What matters most is that your content is valuable and relevant. Whether it's a blog post, video, podcast, or social post, the best content is the kind that helps your audience and gives them a reason to keep coming back to your brand.
The content and copy that we create will be used in many different ways for your business! The content can be used to do the following:
Keywords are still very important—but it’s not about cramming as many as you can into a paragraph anymore. Today, it’s all about using keywords in a way that feels natural and actually matches what your audience is searching for.
We use keywords to help guide the structure and direction of the content, but the focus is always on writing for people first, search engines second. When used properly, keywords help your content rank better and get found by the right audience—without sacrificing readability.
One of the biggest mistakes businesses make is creating content that only talks about themselves. Content marketing works best when it focuses on the audience’s needs, not just on promoting a product or service.
Other common issues? Not having a plan. Without a strategy, it’s easy to publish random pieces that don’t really support your goals. Inconsistency is another problem—publishing a blog post here and there won’t build momentum. And finally, ignoring SEO. Great content deserves to be found, so optimizing it properly is key.
Avoiding these missteps can make a big difference in how well your content performs and how much value it brings to your business.
Social Media Advertising
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Social media marketing is the strategic use of platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube to promote your brand, products, or services. It encompasses crafting and distributing content tailored to each channel, engaging with audiences in real time, and running paid ads to increase reach and conversions. The goal is to build brand awareness, foster loyalty, drive traffic, and ultimately generate sales by creating meaningful connections and conversations online.
Absolutely. When executed strategically, social media marketing can deliver tangible business results. It's a cost-effective way to increase brand visibility, drive website traffic, and generate leads or sales using both organic content and paid campaigns . It also enables real-time engagement with customers, builds trust, improves competitive positioning, and provides data-driven insights to guide decisions
Social media marketing brings multiple benefits:
Enhanced brand recognition & loyalty: Cultivate a community around your brand, leading to repeat business.
Driving site traffic & lead gen: Posts and ads funnel qualified audiences to your website or landing pages.
Powerful customer insights: Monitor mentions, feedback, and trends to better understand your market .
Cost-efficient advertising: Paid campaigns target specific demographics with precise budgets and measurable reach .
Improved customer experience: Quick, personalized responses on social channels help build trust and loyalty.
Success is measured by tracking key performance metrics (KPIs) tied to your business objectives:
Reach & Impressions: How many users saw your content ad?
Engagement Rate: Likes, shares, comments—higher engagement signals relevant content
Traffic to Website: UTM-tagged links help track social referrals in Google Analytics
Leads & Conversions: Track form submissions or sales using platform tools or landing pages
ROI / ROAS: Compare revenue or value generated to ad spend for bottom-line clarity
Follower Growth & Mentions: Assess brand momentum and share-of-voice through follower counts and mentions
Tools like native analytics (Instagram Insights, Facebook Business), GA4, and dashboards (Like Looker Studio) allow you to evaluate performance over time and pivot based on what works .
We create campaigns across all major social channels: Facebook & Instagram (vast targeting + shopping), LinkedIn (B2B), TikTok (Gen Z and trend-driven audiences), and YouTube (video storytelling). We select platforms based on where your target customers are most active, tailoring creatives and objectives for each. Campaigns are integrated across channels for amplification and consistent messaging .