Client Overview: AM King is a global supplier of new and used mining and mineral processing equipment, offering cost-effective solutions to industrial clients in the mining industry. With a focus on international reach and industry specific expertise, their goal was to grow digital visibility and drive quality leads from around the world.
The Challenge: When AM King approached us, they were recovering from an SEO setback caused by a previous agency. Poor SEO strategy and mismanagement had severely impacted their search rankings, costing them visibility, traffic, and engagement across critical product categories. As well as a desire to reinvent the website with a fresh look and updated functionality.
The Process: We began by diagnosing the prior issues—evaluating site structure, technical gaps, and content misalignment. From there, we implemented a full-scale SEO content strategy, revised existing content, and introduced new keyword-focused pages tailored to industry-specific search intent. Simultaneously, we redesigned and rebuilt the website for a modern, user-friendly experience optimized for conversions.
The Solution: Our integrated approach included technical SEO fixes, strategic content development, complete website redesign and development, and an ongoing email marketing program. Every effort was grounded in performance data and aligned with AM King’s goals to increase rankings, drive global traffic, and generate qualified leads.
The Results: AM King now ranks in the top 5–10 search results for all major product categories—reclaiming lost ground and establishing authority across core keywords. Email campaigns consistently deliver high open and click-through rates, fueling deeper engagement. The new website has not only modernized their brand but improved usability and lead capture across devices.
