The more unique you are as a business, the more likely you are to need custom software. If you have a product or service that nobody has ever offered, there is no existing template to work from that will hit the right notes. Custom software is better suited to service industries than product industries, but it nonetheless can be extremely valuable for both models because of the higher level of precision it can offer. Out-of-the-box software solutions are decent starting points, but businesses who want to elevate their site experience and step up their marketing efforts should consider custom web development.
Custom software provides unique security measures, meaning that they do not contain known vulnerabilities that can be exploited on the internet like other platforms can encounter. The most common software is prone to the best-known vulnerabilities. You can also tailor the site’s functionality and back-end workflows using custom tools and plugins, which allows more room for innovation in industries that are either emerging or falling behind the tech curve. A custom platform is not subject to random breaking updates, which means that your custom code won’t get ruined if your site’s primary software gets an automatic update. And, of course, bespoke software has the advantage of being intellectual property—at the end of the day, you own it. You’re not susceptible to a TOS agreement or price hikes because the software is yours.
You don’t need to know how the code of your site is written or how your database operates. The more you can tell us about what you want and how it should work, the better we can build it. But ultimately, as long as you understand what the user experience should be, that’s enough—our expertise can take it from there.
A lot of things can go wrong when you’re changing the functionality or look of your website. You want a team with expertise that knows what buttons to press and which switches to flip when things don’t go right. All integrations, whether it’s connecting your inventory software, integrating automatic email services, adding tracking mechanisms, or incorporating Shopify, change the code of your site. These can be done through plugins, theme changes, or custom code—all of which you’d want the knowledge of an expert for.
There is a number of causes for a site crash, including automatic updates that don’t play well with existing code, scheduled processes failing to run, or bugs in existing code that have just never been triggered before. Depending on the reason for the crash, you could revert to a previous version of the site, fix the bug, or investigate and restart the site’s scheduled processes, which requires low-level access to your server.