Your business isn’t generic—your website shouldn’t be, either. Many organizations turn to cookie-cutter website platforms to serve their business needs, only to find they are held back by limitations. Custom web design removes those restrictions and adds a level of precision, branding, scalability, and functionality that’s not available with generic site builders. You can get everything you need out of your website, with none of the pre-packaged bloat.
Not only can we modify existing themes and pages in your current software to better suit your needs, but we can create entirely new software from scratch to make every element exactly as it should be.
The best digital marketing company is the one that can pair an intimate knowledge of your company, products, and services with a tailored strategy designed to highlight your company’s unique advantages. Our mission is to be a true extension of your internal team, acting as strategist, tactician and the frontline resource. We will help you to outline your strategy AND we will implement it keystroke by keystroke. Our goal is to provide you with a clear understanding of what you have to gain, in terms that remove all ambiguity, and to make sure that we communicate the progress we are making in real time. We won’t provide you with cookie-cutter service. We understand the hard work and care you have put into your company, and you deserve a partner that will work just as hard for you.
The more unique you are as a business, the more likely you are to need custom software. If you have a product or service that nobody has ever offered, there is no existing template to work from that will hit the right notes. Custom software is better suited to service industries than product industries, but it nonetheless can be extremely valuable for both models because of the higher level of precision it can offer. Out-of-the-box software solutions are decent starting points, but businesses who want to elevate their site experience and step up their marketing efforts should consider custom web development.
Custom software provides unique security measures, meaning that they do not contain known vulnerabilities that can be exploited on the internet like other platforms can encounter. The most common software is prone to the best-known vulnerabilities. You can also tailor the site’s functionality and back-end workflows using custom tools and plugins, which allows more room for innovation in industries that are either emerging or falling behind the tech curve. A custom platform is not subject to random breaking updates, which means that your custom code won’t get ruined if your site’s primary software gets an automatic update. And, of course, bespoke software has the advantage of being intellectual property—at the end of the day, you own it. You’re not susceptible to a TOS agreement or price hikes because the software is yours.
You don’t need to know how the code of your site is written or how your database operates. The more you can tell us about what you want and how it should work, the better we can build it. But ultimately, as long as you understand what the user experience should be, that’s enough—our expertise can take it from there.
A lot of things can go wrong when you’re changing the functionality or look of your website. You want a team with expertise that knows what buttons to press and which switches to flip when things don’t go right. All integrations, whether it’s connecting your inventory software, integrating automatic email services, adding tracking mechanisms, or incorporating Shopify, change the code of your site. These can be done through plugins, theme changes, or custom code—all of which you’d want the knowledge of an expert for.
There is a number of causes for a site crash, including automatic updates that don’t play well with existing code, scheduled processes failing to run, or bugs in existing code that have just never been triggered before. Depending on the reason for the crash, you could revert to a previous version of the site, fix the bug, or investigate and restart the site’s scheduled processes, which requires low-level access to your server.
Contact us today to get started with a quote!