Social Media Ads

Paid social media marketing is one of the greatest business opportunities of the last century. No other channel provides the combination of targeting, tracking, and scale that can be found on prominent social media channels. Social media advertising is a powerful tool for reaching new users, generating leads, and putting yourself in front of motivated audiences. While organic social media is geared toward cultivating your place within the digital community, paid social media is about audience growth. It offers significant advantages because its ads are heavily data-informed, providing targetable, measurable, and meaningful data no matter which kind of ad campaign you run.

Social media advertising is the new frontier, providing untapped opportunities year in and year out. Social media is a “push” channel that allows for targeting-focused marketing, taking advantage of full-funnel marketing tools and strategies that simply didn’t exist 15 years ago. Covering all crucial stages of the marketing funnel–attention, interest, desire and action–social media advertising represents one of the newest, most sophisticated marketing opportunities available.