Ads on social media are particularly effective because they are powered by an incredible amount of trackable data. Facebook, Instagram, LinkedIn, Twitter, and TikTok all provide the ability to promote content to new audiences when you pay to create and post ads.
Facebook advertising costs vary depending on the type of ad you want to run. Boosted posts can cost a few dollars; large-scale campaigns can feature much larger budgets. Generally speaking, the amount of money you are willing to spend on a Facebook ad dictates how many people it will reach.
Different platforms offer different advantages for advertising, so the “best” platform is the one that most closely fits your goals. Large-audience platforms like Facebook, Instagram, and YouTube will offer the widest reach and the deepest targeting data. LinkedIn is a strong tool for targeting B2B partners and professionals. The key factor in deciding where to spend social media advertising dollars is identifying where your desired attention is.
No. All social media advertising requires an ad spend that corresponds with the size of the audience you want to reach.