The Pillars of Success
Quality
Keyword Strategy, Ad Copy, Extensions, Landing Page, User Flow
Data Managment
Tracking Pixel, Conversion Optimization, Attribution Models, Cross Device, Bid Management
Segmentation
Audience, Demographic, User Behavior, Device, Location
Conversion Journey
Optimize customer converision by understanding what stage in the customer journey your target is.
Optimize for Profit
ROAS strategies are nice, but optimizing for net profit is the only way to fully maximize your ppc campaigns for optimal performance.
Scale
Budget Management, Incremental ROAS, Leverage over performing under served segments, Automate rules matched ROI segments