The Pillars of Success
Keyword Strategy, Ad Copy, Extensions, Landing Page, User Flow
Tracking Pixel, Conversion Optimization, Attribution Models, Cross Device, Bid Management
Audience, Demographic, User Behavior, Device, Location
Optimize customer converision by understanding what stage in the customer journey your target is.
Optimize for Profit
ROAS strategies are nice, but optimizing for net profit is the only way to fully maximize your ppc campaigns for optimal performance.
Budget Management, Incremental ROAS, Leverage over performing under served segments, Automate rules matched ROI segments